Michael Zaletel's Blog

The business of iOS apps • Founder, CEO @ i4software.com

Category: Business Advice

Patience and making a buck

Take your time, execute your plan, consistent, single-digit growth is better than a spike followed by a let down. You can rally a team around a spike but you’ll lose them just as quickly on the downturn. Most teams will learn to stay motivated by consistent growth they can monitor.

Riding out the storm…

Tropical storm Issac is bearing down on Puerto Rico today. My kids’ schools are closed, Internet overloaded.

We have no guarantees in life that everything will always work out fine. Even the best among us have suffered undue tragedy without warning.

Some will take out more insurance, others will take the first flight out but clearly that is not reasonable or possible for everyone.

Honor is found in riding out the storms with the rest of humanity, helping where you can, praying for mercy and, most of all, keeping a good attitude thru it all.

I read a LinkedIN post yesterday that said “You are no greater than the things that annoy you”. How will we handle the next storm, the next setback, the next downturn?

Work as hard and as smart as you can but then be willing to leave it all on the field come what may. Don’t criticize yourself or allow depression to set in if things don’t go your way. You will be defined not by how lucky you were to avoid difficult situations but by how gracefully you rode out the storms.

When your product is early…

I realized something today products and services that are ahead of their time. You can try and try to explain your vision until you’re blue in the face. If consumers aren’t ready for your product, investors, suppliers and employees won’t likely be either.

There’s a better way… Find something minor about your revolutionary (game-chamging) product or service that consumers DO readily understand and desire. Then make everyone think that is all you have. Pretend you’re that shallow, that shortsighted. Rile up the vendors, investors and employees around something simple and cool everyone can understand, then a year later when everyone asks you (What’s next boss?) You share a little more of your original vision early enough to be first to market but not so early you die of thirst waiting for everyone to get your point.

Inventors often get so caught up in the invention process, they forget to stop and go to market when they’ve already solved a big problem everyone would pay for today.